Written by Kathy Wheatley on
 January 10, 2025

Meghan Markle Unveils Personal Brand With New Projects

In a bold initiative marking her re-entrance into the public eye, Meghan Markle has introduced a fresh series of projects underlining her evolution as a lifestyle influencer.

According to the Daily Express, Meghan Markle's new Instagram and Netflix series highlights her journey towards an authentic lifestyle expression in 2025.

Kicking off the year, Meghan opened a new Instagram account with the handle @meghan, instantly capturing the attention of millions looking forward to her curated lifestyle content.

Her activity on this platform is frequent, suggesting an active engagement with her followers through personal updates and teasers of her larger projects.

Soon after the launch of her Instagram, Meghan teased her followers with a trailer for her upcoming Netflix series titled "With Love, Meghan."

New Netflix Series Explores Diverse Lifestyle Themes

Slated for release on January 15, 2025, "With Love, Meghan" promises viewers an intimate look at various lifestyle activities. The show will cover a range of topics from cooking and gardening to general wellness tips, potentially setting new trends in lifestyle entertainment.

This project is seen as a significant part of her brand makeover, aligning her public persona more closely with her interests and lifestyle. Despite the enthusiasm for her new ventures, not all feedback has been positive.

The trailer for her Netflix show received some criticism from viewers who felt the themes might not resonate well with a broader audience due to its niche approach. Nevertheless, Meghan's pivot towards lifestyle content is a strategic move that focuses on authenticity and personal branding.

Renae Smith Comments on Meghan's Brand Evolution

According to Renae Smith, founder and director of The Atticism, Meghan's transition into a lifestyle influencer is a noteworthy development.

"Meghan's recent ventures are quite the spectacle—it's been a great treat to see how they've been received," Smith commented, highlighting the public's intrigue in Meghan's brand shift.

Smith described the Instagram posts and the Netflix show's trailer as "meticulously curated," which although appearing polished, showcase Meghan embracing her genuine self.

Smith further elaborated on the authenticity of Meghan's new direction, aligning it with influencer culture.

"After years of striving for a more profound public persona, she's now presenting a version that resonates with her true inclinations," explained Smith.

She noted that the lavish settings and idealized portrayals reflect Meghan's genuine brand identity.

PR Perspective: A Strategic Move for Meghan

From a PR standpoint, Smith regards Meghan's transition as a savvy long-term strategy.

"This approach seems to cater to an audience that views such opulence as the pinnacle of aspiration. For once, it screams on brand," Smith stated, acknowledging the positive reception of Meghan's lifestyle-focused content among her intended demographic.

Smith concluded, "In PR, while we can shape narratives and use a bit of smoke and mirrors, working with someone who's being authentic makes the job infinitely easier."

Moreover, Lemonada Media, a contributor to Meghan's podcast, hinted at more content lined up, likely tied into her overall brand strategy for 2025.

This integration of various media forms, from social platforms to Netflix, plays a crucial role in the comprehensive push to redefine her public figure according to her authentic interests and lifestyle.

As Meghan ventures further into this new chapter, her projects continue to evolve, hinting at a year filled with innovation and genuine lifestyle exploration.

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About Kathy Wheatley

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