In an intriguing turn of culinary events, Costco has debuted a new sushi option in its Vancouver downtown location to the dismay of American members.
Costco's introduction of California Crab Rolls at its Vancouver, Canada location has left its U.S. members feeling sidelined and envious, Daily Mail reported.
The new menu item comes as part of an ongoing expansion of diverse food offerings in Costco food courts, previously noted for their simplicity and budget-friendly options.
Costco traditionally known for its consistent and straightforward food court menu, including the famous hot dog and soda combo priced at $1.50 since the early 1980s, has been making notable menu changes at various international locations.
Earlier in June, Costco Canada introduced a chicken strips and fries combo exclusively in its Canadian stores, adding to the list of unique offerings not available in the U.S. This move had already sparked a wave of discontent among American Costco members, amplified now by the introduction of sushi.
Each California Crab Roll order provides an eight-piece serving of sushi filled with real Pacific blue crab, avocado, and cucumber, accompanied by sides of wasabi, soy sauce, and ginger. Priced at CAD 9.99, approximately USD 7.40, this edition aims to offer a gourmet yet affordable option for Costco shoppers in Vancouver.
With the announcement of the new sushi option, social media platforms like TikTok and Reddit became hotbeds of discussion and reactions. Canadian TikToker Laura Ullock expressed her surprise with a video showing the sushi, stating, "I never thought I'd see the day," highlighting the unexpected nature of such a sophisticated offering at a discount retailer known for bulk goods. Conversely, an American viewer lamented the Canadian-only release, posting, "I was excited until I saw the location, I'm American," capturing a sentiment of exclusion felt by many.
Another social media user from Vancouver, Washington, shared a mixed reaction noting their initial excitement until realizing the geographic specifics with a comment, "So excited for like half a second and then realized they meant The Other Vancouver." This illustrates the geographical mix-up and subsequent letdown experienced by some members.
The introduction of sushi and the earlier chicken and fries combo highlights a growing demand among Costco's membership for more diverse and varied menu selections.
Reddit comments reflect this fervor, with one user angrily asking, "Why the hell doesn't Costco USA have French fries or chicken strips?!?! I would kill for that!" Another Reddit member echoed the sentiment for broader menu options in the U.S., stating, "Chicken and fries would be such a hit in the states."
In September 2024, Costco raised its membership fees, increasing the standard membership from $60 to $65 and the Executive level from $120 to $130. This fee increase aligns with enhancements to the member experience, including the installation of scanning devices at all warehouse locations to automate membership verification at entries, streamlining the shopping process.
As fans of Costco's U.S. food court eagerly await a possible expansion of menu offerings similar to those in Canada, the question remains whether the company will adjust its American locations to better reflect the tastes and preferences seen north of the border.
As discussions continue online and beyond, Costco's next moves will be closely watched with hopes for a menu that satisfies both the palate and the pocket.
