A tragic outcome has emerged from a liquid Brazilian Butt Lift (BBL) procedure, claiming the life of Alice Delsie Preete Webb, a 33-year-old beauty therapist and mother from the UK.

Recently, complications from a non-surgical BBL procedure involving injectable fillers led to the death of Alice Webb, a 33-year-old mother of five, as reported by The Mirror.

Alice underwent the treatment on a Monday and passed away shortly after due to complications that arose post-procedure. Marketers promote this method as a safer alternative to surgical BBLs, which typically use fat grafting, instead of injections of hyaluronic acid and dermal fillers used in traditional methods.

Taking place in Gloucestershire, an individual lacking proper medical training reportedly performed Alice's procedure. As news of this unfortunate event spread, the community and beyond have intensified concerns over the regulation and safety of cosmetic treatments.

Gloucestershire Police have initiated an investigation into Alice's sudden death, during which they have made two arrests related to the incident. These developments highlight the potential risks involved with nonsurgical aesthetic procedures that clients often underestimate.

Alice Webb was not only a healthcare provider with her own beauty business but also a dedicated mother to her five children and a partner to Dane Knight. Following her untimely death, the family must navigate the significant emotional and practical impact of their loss.

Expressing his grief, Dane Knight has shared heartfelt thanks for the community's support and has underscored the sensitivity required towards his daughters during this challenging time. “Want to say a heartfelt thank you, including all of the kind messages sent to my children. Please, please have these five girls’ feelings at heart here,” said Knight.

Her children, ranging in age from 7 to 15, grapple with the reality of life without their mother, whose life revolved deeply around their well-being and happiness. Each child now faces daily life under the shadow of this tragedy, with the eldest being just 15.

In the wake of Alice’s death, Ashton Collins of Save Face, a non-profit committed to safer cosmetic practices, re-emphasized the danger of marketed but risky procedures. "I am devastated to hear of Alice’s tragic passing. We launched a campaign last December calling upon the government to take urgent action to ban these procedures. It makes me incredibly sad and angry that today, our fear has been confirmed and a family has been shattered,” Collins expressed.

Collins also criticized the deceptive promotion of liquid BBLs on social media platforms, where users often present them as risk-free and economical alternatives. “Liquid BBL procedures are a crisis waiting to happen. They are advertised on social media as ‘risk-free’, ‘cheaper’ alternatives to the surgical counterpart, and that could not be further from the truth,” added Collins.

Friends, family members, and clients described Alice as a woman of genuine kindness and dedication. “Alice passed away on Monday evening after having a BBL treatment which had gone wrong. [She] had the biggest heart, her family was her world - it is a difficult and heartbreaking time for them all,” Abi Irwin, a close acquaintance, stated.

Her devotion to her family was apparent through her daily interactions and commitment to providing not just as a mother but also as an entrepreneur aiming to better the lives of her clients. Now, her community and the wider public mourn the loss of a woman praised for her inner and outer beauty.

Since 2022, more than 479 patients have reported complications related to BBL procedures to Save Face. A significant number of these cases have resulted in severe and sometimes life-threatening conditions. These alarming statistics underline the call for stringent regulations on aesthetic procedures, especially those like the liquid BBL, which has now resulted in fatal consequences.

This incident represents a critical moment for stakeholders within the cosmetic procedure industry to reevaluate and potentially strengthen the safety protocols necessary to protect individuals seeking aesthetic enhancements.